HomeIPSY: Personalized Beauty
IPSY: Personalized Beauty

IPSY: Personalized Beauty

Everyone
Rating
V3.22.5
Version
1M+
Installs
4.70
47.3k + Reviews
1
5%
2
1%
3
2%
4
5%
5
86%

Review By AppsWm

IPSY: Personalized BeautyIPSY: Personalized BeautyIPSY: Personalized BeautyIPSY: Personalized Beauty

Form Points

Personalized Beauty Discovery

The app excels in curating beauty product selections based on individual user preferences and skin profiles. This creates a highly personalized experience, minimizing irrelevant product suggestions.

  • Highly personalized product recommendations
  • Intuitive user interface
  • Extensive product database
  • Potential for subscription fatigue
  • Reliance on initial profile accuracy

Grace Features

Product Matching

A strong point is its ability to match users with products that suit their specific needs, addressing concerns like skin type, color preferences, and desired outcomes. The algorithm aims to create a bespoke beauty experience.

Subscription Model

The subscription option provides a continuous stream of new products to try, encouraging exploration and discovery within the beauty landscape. This creates a dynamic user journey, where users are consistently exposed to novel items tailored to them.

Shape Aspects
User Interface and Experience

The application's user interface is generally regarded as visually appealing and easy to navigate. However, some users have reported occasional glitches or slow loading times, which can detract from the overall experience. Improvements in stability and performance would enhance the user journey.

Feature Description
Personalized Recommendations Products curated based on user profile.
Subscription Service Regular delivery of new products.

Polish Paths

Customer Service and Support

Responsiveness of customer service is key, addressing issues and inquiries promptly and effectively. Building a stronger, more transparent feedback loop improves user satisfaction and builds trust. Addressing concerns quickly showcases developer commitment.

Refinement Moments

Overall Elegant Value

The application offers a solid foundation for beauty discovery. Its personalization engine and subscription model create a unique value proposition. Focus on customer service and technical refinement would elevate the app and enhance its market position.

Description

IPSY is a beauty discovery and inspiration platform that offers personalized products, content, and shopping experiences to create the ultimate beauty experience. With over 20,000 products from well-known and emerging brands, IPSY brings the best in makeup, skincare, body, fragrance, hair, nails, and beauty tools. The mobile app is the most convenient way to experience IPSY, allowing users to view their personalized products before they arrive in the mail, hand-select products for their Glam Bag, and discover more about their picks through reviews and tutorials. IPSY also offers up to 70% off on top brand products without the need for coupons or codes. As an Ipster, users become part of a community that is redefining beauty as a personal journey. IPSY encourages users to leave the rules behind and embrace their unique beauty. The platform offers a range of products and content to help users create endless looks and discover new beauty trends. With thousands of makeup tutorials, face charts, and step-by-step guides, IPSY is a one-stop-shop for all things beauty. IPSY's personalized approach to beauty discovery and inspiration has made it the leading source in the industry. The platform's commitment to offering the best products, content, and shopping experiences has created a loyal community of users who are passionate about beauty. IPSY's mobile app is the most convenient way to experience the platform, allowing users to shop, discover, and share their beauty journey with others. With IPSY, beauty is not just about looking good, it's about feeling good and embracing your unique self.

All Versions

V3.22.5

Updated: 2024-3-14

45.98 MB

V3.21.3

Updated: 2023-4-13

44.79 MB

V3.17.1

Updated: 2021-8-18

28.9 MB

V3.16.0

Updated: 2021-1-8

28.5 MB

V3.6.2

Updated: 2020-5-20

28.9 MB

Summary Of User Reviews

Addison Ayers
Addison Ayers
January 17, 2026
I loved it at first, but when I was switching jobs, I decided to skip the month of january till I got a new job and settled. Yesterday, I went on the app and adjusted my frequency to every other month, and I guess the app took it as unskipping January and charged me without my knowledge. I asked the help center, and they said they could not cancel it or refund the money. the help center was not helpful in the ways of customer service, and since it was a chat bot, it just repeated the same thing.
Sunshine Reyez
Sunshine Reyez
January 17, 2026
updating my review because I haven't been able to use the Ipsy app for about a month now. The app just keeps giving "404 bad request" and "Kong error" messages. I can't view, purchase, do anything with my membership or account. app is great, sales are great, takes a long while to receive separate orders from the monthly bag. Some of the products come rancid or expired, I think. One of the masks smelled so bad, I threw it right away. Customer service is great though
Krystle Lynch
Krystle Lynch
November 26, 2025
This company likes to rip people off! You get an option of 1 thing in your bag every month but you can only choose out of 5 or 6 items but you have to be quick because if you're not then you loose out on choosing. The other items in your bag you have absolutely no say over and make sure you actually cancel your account or they will charge you wether you want them to or not and they will absolutely refuse to refund your money!